Scaling a playful idea into a global retail brand

What started as a passion project grew into a lifestyle brand sold in over 900 boutiques worldwide. I led the entire creative journey from designing viral, interactive products like the “What To Eat” spinning pin to building a cohesive visual identity that resonates with a community of 21K+ followers. This project is my proof that intentional design can turn a small moment into a global connection.

Role:
Founder & Creative Direction
Brand Strategy
Product Design
Illustration
Photography Direction
E-Commerce Strategy